Beer Bros​

​

Student Project - Beer Bros is a podcast where two friends chat, laugh, drink quality beer, and talk about all things bro. Inspired by the "New Heights" podcast with the Kelce brothers, it’s a wholesome show aimed at a male audience, with beer always part of the fun. The design is modern and illustrative, with a relaxed, masculine vibe. The characters represent the hosts as beers, giving the brand personality and character beyond simple images of the hosts themselves.

​

Design Thinking: The goal was to attract a male audience while keeping the design fun and approachable. Muted colors were chosen to create a calm, organic feel. The characters, representing the podcast hosts in beer form, are used throughout the branding to give the brand personality. The bold, sharp font reinforces a strong, modern look that complements the illustrative style.