PATH​

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Protection Against Traffic Humans.

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Thesis Project -  “PATH” helps fill the gap in human trafficking awareness among teens. Nevada ranks among the top 20 states for human trafficking, yet there is a significant lack of accessible information on what warning signs to look for and how to avoid becoming a victim. “PATH” strives to provide this knowledge to one of the most vulnerable populations—young adults. Through thoughtful design and engaging activities, teens can learn about a very serious issue in a way that encourages participation and retention. The goal is that this information could one day save their own lives or the lives of others.

 

Design Thinking: Bold, vibrant colors were chosen to capture teens’ attention and make the brand visually engaging. The design balances trendiness with clarity, encouraging young audiences to interact with the materials. Patterns, stickers, and the monthly zine carry this aesthetic throughout, reinforcing brand identity while making educational content fun and appealing.