Vixen Boards ​

​

Student Project - An all-women snowboarding company—Inspired by women, made for women ready to shred the powder. As a tall woman snowboarder myself, I find it hard to find boards and clothes that not only fit my size but also my style. Vixen was made for just that.

 

Design Thinking: The logo needed to have a stand-alone symbol and a wordmark. Not only so I could display the name, but so I could use the symbol for clothing and on the boards. The goal was to be bold, fun, and unique. The only cool snowboards that exist are mainly made for males, with the same boring prints, while most current female boards have flowers or are pink. Vixen boards are all about changing that and giving women the option for comfort and style when taking on the mountain. What’s that quote? “If you look good, you play good!”